by Ange | Aug 14, 2026 | Consumer Behaviour, Influence and Culture
We talk about the influencer economy as though influence is mainly about selling things. Reach. Engagement. Brand partnerships. Conversion. Someone wears a dress and it sells out. A creator recommends a beauty product on Instagram or Facebook and thousands of people...
by Ange | Aug 3, 2026 | Consumer Behaviour, Marketing Strategy
For decades, retail growth has been built around a pretty simple idea: make more, sell more, replace more. That model still dominates, but it is no longer the only way people think about value. Second-hand furniture, vintage clothing, refurbished electronics, restored...
by Ange | Jul 31, 2026 | Consumer Behaviour
I have always struggled a little with the phrase “the cost of living”. It sounds strangely neat for something that bundles housing, food, energy, wages, debt and financial stress into one convenient phrase. The term itself is not new. Economists and governments were...
by Ange | Jul 11, 2026 | Consumer Behaviour
There is something interesting happening to the way we spend money. The global economy is still growing. The IMF currently expects world economic growth of around 3% in 2026, so this is not a story about the global economy simply grinding to a halt. But growth is...
by Ange | May 11, 2026 | Marketing Strategy
Gen Z wants authenticity. Millennials want experiences. Gen X wants convenience. Baby Boomers want trust. Useful? Maybe. Enough to build a marketing strategy around? Not really. Generational labels can give us useful context, but they rarely tell us enough on their...
