by Ange | Aug 14, 2026 | Consumer Behaviour, Influence and Culture
We talk about the influencer economy as though influence is mainly about selling things. Reach. Engagement. Brand partnerships. Conversion. Someone wears a dress and it sells out. A creator recommends a beauty product on Instagram or Facebook and thousands of people...
by Ange | Aug 9, 2026 | Digital Marketing
AI is already changing marketing, but the real shift is bigger than content generation. I believe the strongest opportunity is in how AI can support the whole marketing function: research, strategy, creative development, production, workflow, reporting, systems and...
by Ange | Aug 3, 2026 | Consumer Behaviour, Marketing Strategy
For decades, retail growth has been built around a pretty simple idea: make more, sell more, replace more. That model still dominates, but it is no longer the only way people think about value. Second-hand furniture, vintage clothing, refurbished electronics, restored...
by Ange | Aug 1, 2026 | Digital Marketing
Marketing a service is quite different to marketing a product, mainly because you are often asking someone to buy something they cannot properly see, touch or test before they commit. If you sell a couch, a skincare product or a pair of shoes, customers can look at...
by Ange | Jul 31, 2026 | Consumer Behaviour
I have always struggled a little with the phrase “the cost of living”. It sounds strangely neat for something that bundles housing, food, energy, wages, debt and financial stress into one convenient phrase. The term itself is not new. Economists and governments were...
