by Ange | Aug 3, 2026 | Consumer Behaviour, Marketing Strategy
For decades, retail growth has been built around a pretty simple idea: make more, sell more, replace more. That model still dominates, but it is no longer the only way people think about value. Second-hand furniture, vintage clothing, refurbished electronics, restored...
by Ange | Jul 12, 2026 | Marketing Strategy
There is something fundamentally different about marketing a not-for-profit service. In a commercial business, the relationship is usually fairly direct. Someone has a need, they see a product or service, they decide whether it is worth paying for and they buy it. In...
by Ange | May 11, 2026 | Marketing Strategy
Gen Z wants authenticity. Millennials want experiences. Gen X wants convenience. Baby Boomers want trust. Useful? Maybe. Enough to build a marketing strategy around? Not really. Generational labels can give us useful context, but they rarely tell us enough on their...
by Ange | May 7, 2026 | Consumer Behaviour, Marketing Strategy
Marketers spend a lot of time watching platforms. What is happening on TikTok and Insta? What is Google or Youtube changing? What can AI automate next? Those things matter, but some of the biggest opportunities in marketing are coming from much slower changes...
