by Ange | Jul 31, 2026 | Consumer Behaviour
I have always struggled a little with the phrase “the cost of living”. It sounds strangely neat for something that bundles housing, food, energy, wages, debt and financial stress into one convenient phrase. The term itself is not new. Economists and governments were...
by Ange | Jul 11, 2026 | Consumer Behaviour
There is something interesting happening to the way we spend money. The global economy is still growing. The IMF currently expects world economic growth of around 3% in 2026, so this is not a story about the global economy simply grinding to a halt. But growth is...
by Ange | May 11, 2026 | Marketing Strategy
Gen Z wants authenticity. Millennials want experiences. Gen X wants convenience. Baby Boomers want trust. Useful? Maybe. Enough to build a marketing strategy around? Not really. Generational labels can give us useful context, but they rarely tell us enough on their...
by Ange | May 7, 2026 | Consumer Behaviour, Marketing Strategy
Marketers spend a lot of time watching platforms. What is happening on TikTok and Insta? What is Google or Youtube changing? What can AI automate next? Those things matter, but some of the biggest opportunities in marketing are coming from much slower changes...
