by Ange | Aug 14, 2026 | Consumer Behaviour, Influence and Culture
We talk about the influencer economy as though influence is mainly about selling things. Reach. Engagement. Brand partnerships. Conversion. Someone wears a dress and it sells out. A creator recommends a beauty product on Instagram or Facebook and thousands of people...
by Ange | Jul 11, 2026 | Consumer Behaviour
There is something interesting happening to the way we spend money. The global economy is still growing. The IMF currently expects world economic growth of around 3% in 2026, so this is not a story about the global economy simply grinding to a halt. But growth is...
