Oporto
Delivering integrated campaign production across digital, broadcast, retail and out-of-home.
Services
- Integrated Production
- Campaign Delivery
- Cross-Channel Rollout
- Stakeholder Coordination
- Production Resourcing
- Schedule and Delivery Management
Snapshot
Working with Leo Burnett, I produced integrated campaigns for Oporto across a broad mix of customer touch-points. The work spanned radio, social media, online video, digital display, out-of-home and in-store POS, requiring close collaboration with production partners, food stylists, client teams and agency stakeholders to ensure each campaign was delivered smoothly and consistently.
The Challenge
Oporto campaigns required a coordinated production approach across multiple formats, timelines and stakeholders. With activity running across both brand and retail environments, the challenge was to keep delivery efficient, on-brand and aligned across every channel while managing the moving parts behind the scenes.
Leadership & Delivery
I supported the production and rollout of campaign assets across a broad channel mix, including:
- Radio
- Social media
- Online video
- Digital display
- Out-of-home
- In-store POS
My role included collaborating with production partners, food stylists, client teams and agency stakeholders, while managing resourcing, schedules and delivery to keep campaigns running smoothly from briefing through to final execution.
The Approach
The focus was on creating a seamless production workflow across all campaign elements, with strong coordination between creative, client and production teams. That meant managing timelines carefully, keeping stakeholders aligned and ensuring every asset was delivered to a consistent standard across digital, broadcast, retail and physical channels.
The Outcome
The campaigns were delivered on time and on budget, resulting in a unified and engaging brand experience across all channels.