Johnnie Walker
Global brand storytelling, delivered across social media and digital channels.
Services
- Integrated Production
- Campaign Delivery
- Shoot Coordination & Line Producing
- Talent & Location Management
- Content Production (Video & Stills)
- Digital & Social Content
- Asset Adaptation & Versioning
- Stakeholder & Workflow Management
Snapshot
Working with Leo Burnett and premium global whisky brand Johnnie Walker, I supported the delivery of integrated campaign content designed to engage audiences across multiple markets and platforms.
This work focused on translating brand storytelling into high-quality, channel-ready assets, ensuring consistency, craft and impact at every touchpoint.
The Challenge
Deliver premium content that reflects the heritage and sophistication of the Johnnie Walker brand, while adapting creative across formats, markets and timelines.
The work required:
- Maintaining brand integrity across all outputs
- Managing multiple asset versions and deliverables
- Ensuring consistency across digital, social and campaign executions
- Delivering to tight timelines within a fast-paced agency environment
Leadership & Delivery
Led production and delivery across a range of campaign assets, working closely with agency teams, creatives and production partners.
Key responsibilities included:
- End-to-end production management from briefing through to final delivery
- Coordinating stakeholders across creative, client and production teams
- Managing asset rollout across multiple channels and formats
- Ensuring brand consistency across all outputs
- Overseeing timelines, budgets and delivery milestones
The Approach
Delivered a suite of premium campaign assets designed for flexibility and scale.
This included:
- Social and digital campaign content
- Video and motion assets
- Still photography and campaign imagery
- Adaptations for multiple formats and placements
- Content designed for global and local market use
The Outcome
- Strong, consistent brand execution across all touch-points
- Efficient production and delivery across multiple formats
- Scalable content designed for use across markets
- Seamless collaboration between agency, client and production teams
©SAY IT LOUD DIGITAL 2025
We acknowledge the Traditional Custodians of the land on which we live and work. We pay our respects to Elders past and present, and recognise the ongoing connection of First Nations peoples to Country, culture, and community. We are committed to learning from and listening to Indigenous voices, and to creating inclusive stories that honour their rich and enduring cultures.