BWS | Dan Murphy’s
Delivering high-volume campaign production across retail, digital and social.
Services
- Integrated Production
- Campaign Delivery
- Content Rollout
- Social Content Production
- Retail Campaign Production
- Stakeholder Coordination
Snapshot
Working with M&C Saatchi as Senior Integrated Producer, I produced campaign content for BWS and Dan Murphy’s across a wide mix of formats and channels. This included the 100 Days of Summer campaign, which involved daily creative executions delivered throughout the summer season, as well as Always On content and digital output for The World’s Biggest Beer Run.
The Challenge
The work required a fast, flexible production approach capable of supporting a high volume of content across multiple touchpoints. With daily campaign delivery, retail activity and ongoing digital output all in play, the challenge was to keep content engaging, channel-ready and consistent across a fully integrated campaign environment.
Leadership & Delivery
I supported the production and rollout of campaign assets across a broad channel mix, including:
- Stills photography
- In-store activations
- Animation for social media
- Digital display
- POS
- OOH
- Press
- Social media
The Approach
The focus was on maintaining momentum and consistency across a high-output campaign schedule, while adapting content for different environments and audience touchpoints. That meant coordinating delivery across retail, digital and social channels, ensuring each asset worked hard within the broader campaign system.
The Outcome
The result was a strong body of integrated campaign work delivered across summer retail and digital activity, combining daily creative execution with Always On content to keep the brand visible, relevant and engaging across channels.