Commbank

Delivering integrated campaign production across digital, social and out-of-home.

Services

• Integrated Production
• Campaign Delivery
• Art Buying
• Cross-Channel Rollout
• Stakeholder Coordination
• Digital and Social Production

Snapshot

Commbank campaigns required a flexible production approach that could support a wide range of deliverables while maintaining consistency across channels. With work spanning traditional, digital and interactive formats, the challenge was to ensure assets were delivered seamlessly and aligned clearly with the brand’s messaging and objectives. 

Production Leadership

I supported the production and rollout of integrated campaign assets across a diverse channel mix, including:

• Stills photography
• Art buying
• Mobile applications
• Animation
• Out-of-home
• Social media
• Facebook Playable Advertising

My role focused on helping bring campaigns together across platforms, ensuring visual assets were delivered cohesively and adapted effectively for each environment.

The Challenge

The focus was on coordinating delivery across multiple formats while maintaining a strong and consistent visual presence throughout the campaign ecosystem. That meant managing production across a varied asset mix and supporting the smooth integration of content across digital, social, mobile and physical channels.

Leadership & Delivery

We helped establish and manage a fully integrated content studio, supporting the end-to-end production process.

• Leading studio operations and workflow management
• Producing stills and motion content across campaigns and always-on activity
• Managing multiple stakeholders across client, agency and production teams
• Building processes that improved efficiency, visibility and delivery timelines
• Supporting content planning and rollout across digital and retail channels

The Outcome

The result was a cohesive body of campaign work designed to engage audiences across a range of platforms and formats. By ensuring assets were aligned and consistently executed, the work helped support stronger brand communication across each campaign touchpoint.