RECOGNISE
Driving a national advocacy campaign across channels, platforms and live activations.
Services
- Integrated Production
- Campaign Delivery
- Content Rollout
- Stakeholder Coordination
- Cross-Channel Production
- Events and Activations
Snapshot
Working on the RECOGNISE campaign, I helped deliver a national movement designed to build awareness and support for the recognition of Aboriginal and Torres Strait Islander people in the Australian Constitution. Produced in collaboration with the Australian Federal Government, Reconciliation Australia and high-profile ambassadors, the campaign required thoughtful, coordinated delivery across a broad mix of channels and public-facing touchpoints.
The Challenge
RECOGNISE called for an integrated production approach that could carry an important national message clearly and consistently across multiple formats, audiences and environments. The work needed to balance purpose, sensitivity and scale, while ensuring the campaign remained engaging, accessible and cohesive throughout every stage of rollout.
Production Leadership
I supported the production and delivery of campaign assets across a broad mix of channels, including:
- Social media
- Website
- Apps
- Radio
- TVCs
- Community service announcements
The Approach
The focus was on delivering campaign materials in a way that felt consistent, considered and impactful across every touchpoint. This meant coordinating production across different formats and stakeholders, while supporting a unified campaign presence that could connect with audiences at both a national and community level.
The Outcome
The campaign generated strong public engagement, with more than 300,000 subscribers signing up to support the movement. Through a broad and integrated rollout, the work helped build visibility, deepen awareness and support a powerful national conversation around recognition.