Say It Loud Digital HP

BIG W Content Studio

Scaling content. Streamlining production. Driving consistency at pace.

Services

  • Content Production
  • Studio Operations
  • Campaign Delivery
  • Workflow & Process Design
  • Stakeholder Management

Snapshot

Working as Content Studio Production Manager,  with Hogarth, we partnered with BIG W to help build and run a high-performing content studio designed to deliver consistent, high-volume creative across multiple channels.

Working within a fast-paced retail environment, the focus was on creating a more structured, scalable approach to content production without compromising on quality or brand.

The Challenge

BIG W required a more efficient way to produce content across:

  • eCommerce
  • Social media
  • Campaign rollouts
  • Always-on retail activity

The existing model needed to evolve to support:

  • higher volume
  • faster turnaround
  • consistent brand output
  • tighter integration between teams

Leadership & Delivery

We helped establish and manage a fully integrated content studio, supporting the end-to-end production process.

This included:

  • Leading studio operations and workflow management
  • Producing stills and motion content across campaigns and always-on activity
  • Managing multiple stakeholders across client, agency and production teams
  • Building processes that improved efficiency, visibility and delivery timelines
  • Supporting content planning and rollout across digital and retail channels

The Approach

The focus was on structure, clarity and momentum.

We implemented:

  • Clear production workflows
  • Defined roles and responsibilities
  • Smarter scheduling and resource management
  • Scalable systems to support ongoing content demand

This allowed the team to move faster, reduce friction and maintain consistency across all outputs.

The Outcome

  • A more efficient and scalable content production model
  • Stronger alignment across teams and stakeholders
  • Consistent, high-quality content delivered at volume
  • Improved turnaround times and production visibility

The result was a content engine that could support both campaign peaks and always-on activity.